Workflow: Automated segmentation
Pineapple VFX teamed up with award winning director Adam Smith, Norwegian singer Aurora and The Chemical Brothers’ Tom Rowlands to create a hypnotic and experimental visualiser for their debut track 'Ring the Alarm'. The film blends live action with advanced machine learning segmentation to create a mesmerising, otherworldly visual experience.
By seamlessly integrating these experimental techniques, the team crafted a hypnotic, immersive world that reflects the music’s pulsating energy and ethereal tones.
Breakdowns
Curious how this was put together? Here are a few breakdowns of some of the shots
TOMORA - Ring the Alarm
CREDITS
Artist | TOMORA
Title | Ring The Alarm
Production Company | Black Dog Films, START!
Creative Director / Director | Adam Smith
DOP | Suzie Lavelle
Producer | Tim Bell, Matthew Cummins
Label | Fontana
Post Production | Pineapple VFX
Offline Editor | Mark Whelan
Colourist | Dan Lowe
Retoucher | Jonny Stopford
Pineapple VFX
Creative Director / VFX Supervisor | Kia Coates
AI / CG Lead | Mark Bailey
2D Lead | Paul Venn Stirling
2D Lead | Sebastien Gaucher
Executive Post Producer | Josh Sanders
VFX Producer | Polly Cartwright