Social Campaign | Denim Tears

Inspired by the elegance and tone of Woody Allen’s Manhattan, Denim Tears brought us a beautifully written script that called for a subtle visual enhancement. Pineapple VFX created a bespoke integrated workflow, merging AI-driven image-to-video and video-to-video prompting with traditional 2D compositing to enhance and preserve the film’s observational and naturalistic aesthetic. Flags were replaced, broadway signs were transformed and illuminated and the Statue of Liberty was reimagined.

Workflow: Image-to-video and video-to-video prompting with traditional 2D compositing

CREDITS

Brand | Denim Tears

Cinematographer | Tracy Emory

Photographer / Stylist / Assistant Director | Christian Geigel

Editorial Photographer | Michael Seegars

Creative Producer | Shawnee Escoffery

Poet | Keisha Plum

Pineapple VFX

Creative Director / VFX Supervisor | Kia Coates

AI / CG Lead | Mark Bailey

Executive Post Producer | Josh Sanders

VFX Producer | Polly Cartwright

2D Artist | Sebastien Gaucher